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NFT Projects Boost Community Engagement with Airdrops and Exclusive Content for Holders

Airdrops and community engagement have become pivotal strategies for NFT projects to maintain excitement and loyalty among their users. Two leading projects, Pudgy Penguins and Moonbirds, are offering fresh opportunities for their holders, enhancing the overall experience while rewarding participation.

Pudgy Penguins has introduced eligibility for the zkSync Airdrop, a strategic move designed to reward holders of the project’s NFTs. Airdrops like this have become a staple in the blockchain space, giving users additional tokens or NFTs simply for owning a specific asset. In Pudgy Penguins’ case, the airdrop aims to strengthen user loyalty by providing direct, valuable rewards to those who remain committed to the community​


Moonbirds, another major player in the NFT world, is keeping its community engaged by rolling out illustrated versions of their popular NFTs. Unlike traditional mints or transactions, these upgraded visuals are available for viewing without requiring any additional steps from the holders. This initiative allows users to enjoy new artwork and updated designs while preserving the core value of their original NFTs. Moonbirds’ approach focuses on enhancing the aesthetic appeal and uniqueness of its existing tokens, ensuring that holders feel continuously connected and invested in the project​


These efforts underscore a broader trend in the NFT space: rewarding long-term holders with creative perks like airdrops, visual upgrades, and community-centric events. By doing so, projects like Pudgy Penguins and Moonbirds keep their user base engaged while simultaneously increasing the overall value of their NFTs, further solidifying their place in the market.